Nepal Cricket Cuts Ticket Prices After Low Crowd

Ticket rates reduced to boost attendance at TU Ground following Dipendra Singh Airee’s concern during League 2 tri-series

Roshani Shrestha Pathak
Roshani Shrestha Pathak
Crowd gathered at TU Ground during Nepal cricket match in League 2 series
Spectators at TU Ground during a Nepal cricket match (file photo)

Cricket administrators in Nepal have moved to cut ticket prices for ongoing international matches in an effort to bring fans back into the stands at the Tribhuvan University Ground in Kirtipur, where a tri-nation one-day series is currently underway.

The decision follows concerns raised by Nepal’s vice-captain Dipendra Singh Airee, who, despite delivering a century in a recent match against the United Arab Emirates, expressed disappointment over the low turnout of spectators during home fixtures. His remarks appear to have prompted swift action from the country’s cricket governing body.

Low Attendance Raises Concern During Home Series

The ongoing ICC Cricket World Cup League 2 tri-series involving Nepal, the United Arab Emirates, and Oman has seen limited crowd presence at the Tribhuvan University Ground. This has surprised both players and officials, especially considering the growing popularity of cricket in the country.

Airee, speaking after Nepal’s victory against the UAE, highlighted the issue publicly. He questioned whether the pricing of tickets might have discouraged supporters from attending matches. His comments reflected a broader concern within the team about the lack of home support during a significant international tournament.

Dipendra Singh Airee Voices Disappointment

Airee’s performance with the bat was one of the highlights of the series, as he reached a century in Nepal’s third match. However, his post-match remarks shifted focus away from personal achievement to the atmosphere in the stadium.

He noted that while Nepal often receives strong support when playing abroad, the same level of enthusiasm was missing at home. The absence of large crowds, he suggested, could be linked to the cost of entry, raising questions about accessibility for local fans.

Cricket Board Responds by Slashing Ticket Prices

Within three days of Airee’s statement, the Cricket Association of Nepal reduced ticket prices for upcoming matches. For the fixture against Oman, ticket prices have been set at 200 rupees, a significant drop from previous rates.

Earlier in the series, standard tickets were priced at 400 rupees. For two matches played under lights between Nepal and the UAE, tickets had been set even higher at 750 rupees. These matches saw notably sparse attendance, reinforcing concerns about affordability.

New Pricing Strategy Extends to Future Matches

The revised pricing is not limited to the current series. The cricket board has also announced similar reductions for the next set of League 2 matches, which will feature Nepal, the United States, and Scotland.

All six matches in that upcoming tri-series will have tickets priced at 200 rupees. Officials appear to be aiming for a more inclusive approach, ensuring that a larger section of the public can attend and support the national team.

  • Previous standard ticket price: 400 rupees
  • Night match ticket price: 750 rupees
  • New ticket price: 200 rupees
  • Future League 2 matches also set at 200 rupees

Contrast with Strong Turnout in Domestic League

The current situation stands in contrast to the strong attendance seen during the Nepal Premier League. That tournament attracted large crowds despite having a wide range of ticket prices, from 200 to 2,000 rupees.

Demand for tickets during the final was particularly high, prompting organizers to raise prices to 2,000 rupees. Even at that level, fans continued to show strong interest, indicating that demand for cricket remains high under the right conditions.

Balancing Accessibility and Revenue

The recent adjustments highlight the challenge faced by cricket authorities in balancing revenue generation with fan engagement. While higher ticket prices may help cover costs, they can also limit access for a broader audience.

By reducing prices, the cricket board appears to be prioritizing atmosphere and support for the national team. A fuller stadium not only boosts player morale but also enhances the overall appeal of the event.

Focus Shifts to Fan Engagement

With the new pricing in place, attention will now turn to whether fans return to the stadium in greater numbers. The success of this decision will likely influence future strategies for both international and domestic matches.

For players like Airee, the presence of a strong home crowd is more than just a backdrop—it is an essential part of the game. As the series continues, both fans and officials will be watching closely to see if the reduced ticket prices can reignite the energy that has long defined cricket in Nepal.

Roshani Shrestha Pathak

Written by Roshani Shrestha Pathak

Roshani Shrestha Pathak is the English Bureau Chief at Khoj Samachar, overseeing English-language editorial operations and newsroom coordination.